The company was founded by William Hill in 1934 as a Bookmaker. During its start-up, it has experienced unexpected profit, even though betting was still illegal in UK. Thus, it expanded in a short period of time and was bought by several holding companies. However, due to the fraudulent act of the two directors, the company collapsed with over £1.3 Billion in debt. It was then later on bought by a Japanese investment bank named Nomura which helps the company recover and get listed in the London Stocks Exchange. Due to this, they experienced high profit and were able to buy several properties including betting companies. In year 2008, they entered into partnership with Orbis, latter known as OpenBet, and an Israeli software company Playtech. At present, they are already employing over 16,000 people in nine different countries. They are also regarded as one of the best and loved online betting sites and bookmakers.
Through the years, the company continues to improve their systems and processes, thus making new features that would give their customers a greater satisfaction. Some of the features that the company has are William Hill Radio, Sports specific coupons, Popular Bets, In-Play Betting, Live horse racing and Cash in My Bet. William Hill Radio allows is one of the excellent additional features that allow their customers to keep in touch on the sport event. Sports specific coupons make the bet of their customers easily placed. Popular Bets slips allow their customers to track which betting event is popular and trending with other punters in real time. Cash in My Bet allows them to cash out before the results of the game are finalized.
Same as other companies in all industries, William Hill also has its own strengths and weaknesses, and they are as follows:
- New registered customers are given £20 free bet. William Hill offers free bet; the new registered customers will just have to enter the promotional code to avail it.
- Customers and clients gain access to some promotions including the football. William Hill are readily accessible for their clients; they are even available in Facebook and Twitter.
- They developed Android and IOS application. By simply visiting the App store and downloading the choice of William Hill applications, you can access and start betting.
- In term of ease of use, William Hill made it the placing of a live bet equally easy and speedy. They already developed a system that gave importance to the customer satisfaction wherein customers can easily put in there bet live.
- New customers still have to place £10 bet in order to avail the free bet. After entering the promotional code, you cannot avail your free bet. You will have to bet first £10 placed at odds of 1.20.
- Stake is not returned on free bet earning. In case that your free £20 bet won, the £20 will not be returned to the new customers.
- The Mobile application is not available to all types of phone. They only developed application for Android and Apple users and are not available for Windows and Blackberry phones.
- In terms of ease of use, though they made their system easy for betting, there is a lack of improvement on their user interface. In accessing the promotion, new users could easily miss offers because it was place on the wrong tab.
Overall, William Hill is a reputable and loved betting company for their effort to give clients the utmost satisfaction. They continue to provide their customers the ease of putting their bet and allow them to keep in touch on the events the easy way. Though they were not able to reach all their customers in mobile app, at least they developed something that other users will enjoy. William Hill remains to be a good choice.